A Sneak Preview of Hatch Voice V1

Last week we announced our plans for Hatch voice. In short, we're integrating voice call functionality into to campaigns, first for human voice and then AI. And we did a live demo of how V1 will look in the platform.

Here's the video, with the written recap below it.

What is Hatch voice?

Hatch voice introduces phone calls as an integrated step within your campaign workflows. While Hatch already supports texts, emails, and voicemail drops, live phone calls now join the mix, creating a unified communication strategy. This functionality allows you to:

• Incorporate phone calls directly into campaign cadences.
• Track all interactions in one place for better visibility.
• Provide reps with full contact context, ensuring productive calls.

How Hatch voice works

In Hatch’s campaign editor, you’ll be able to add phone calls as steps within your workflows. So you might start with a call as the first step, then have a subsequent cadence based on the call outcome.

When a phone call step is triggered:

• The contact appears as a closed card at the top of your sales board.
• The card includes key details like opportunity data and campaign name.
• Reps receive a clear prompt to call the contact, ensuring no lead slips through the cracks.

After the call, reps can disposition the outcome, such as noting whether the contact answered, didn’t answer, or if a sale was made. This data is stored in the contact record and can be used to:

• Trigger subsequent steps in the campaign.
• Ensure contacts don’t receive unnecessary follow-ups 
• Track campaign performance.

Additionally, disposition data can be pushed to your CRM via webhooks for seamless integration.

Questions

1. What happens if the contact answers the phone?

If a contact answers, the rep can remove them from the campaign to avoid redundant follow-ups. For example, a lead marked as “sold” is automatically moved to the “Sold” column on the sales board.

2. Can dispositions sync with my CRM?

Yes, Hatch supports webhooks to transfer disposition data directly to your CRM, ensuring consistent records across platforms.

3. How does Hatch handle multiple call steps?

Contacts queued for calls appear as individual cards on the sales board. Reps can easily click through these cards, accessing full context for each call.

4. Will the customer recognize the call?

Calls are made using your Hatch number—the same number that appears when you text. If the contact already has your number saved, it will appear as expected, not as spam.

5. Can I customize campaign messaging?

Absolutely. Hatch Voice fits seamlessly into your existing cadences, allowing for tailored messaging. For example, you can preface calls with a text saying: “Hi, it’s Mandy! I’ll be calling shortly to discuss your inquiry.”

An all-in-one solution

Our goal with adding on voice is to make Hatch a truly unified solution for all of your communication needs. And this is just the beginning. 

While Hatch Voice V1 focuses on fundamental functionality, upcoming features include:

• Live transcription during calls.
• Call recordings for post-call review.
• Campaign templates to simplify campaign setup.
• AI voice

Stay tuned for more updates!