Sales conversations can be difficult for even the most seasoned of pros. Anything can happen during a cold call or even at the bottom of the sales funnel.
So I’ve put together seven sales techniques you can use in your conversations with prospects that can help you crush your sales goals with flying colors.
Let's dive into some of the sales techniques that you can use to close more sales!
Preparation is key to having effective sales conversations. You need to do your homework on your prospects before you reach out to them. This will help you tailor your message, anticipate their needs, and avoid wasting their time.
To prepare, research your prospects’ background, industry, and competitors. Use tools like LinkedIn and Google to find out their role, responsibilities, goals, challenges, or anything else. Identify your prospects’ pain points and desired outcomes. Also, prepare a list of talking points based on your research.
Rapport and trust are essential for establishing a relationship with prospects and influencing their decisions. You need to make your prospects feel comfortable and valued when talking to you. This will help you create a positive impression, reduce resistance, and increase receptivity.
To build rapport, use the S-CONNECT method:
Value-based selling is more effective than feature-based selling. Features are the characteristics or attributes of your solution, such as size, color, speed, or price. Value is the benefit or outcome that your solution provides to your prospects, such as solving a problem, saving time or money, or improving quality or performance.
Open-ended questions and active listening are crucial for engaging prospects and uncovering their objections, motivations, and preferences. Open-ended questions are questions that require more than a yes or no answer. They encourage prospects to share more information, opinions, or feelings. Active listening is the process of paying attention, showing interest, and providing feedback to what prospects say.
Some examples of open-ended questions include:
Objections and rejections are inevitable in sales conversations, but they are not necessarily deal-breakers. Objections are statements or questions that express doubt, concern, or resistance from prospects. Rejections are statements or actions that indicate refusal or disinterest from prospects.
Objections are really just opportunities for further engagement. When you do inevitably get rejected or objected, validate your prospect’s concerns and ask follow-up questions. Don’t cut them off and listen fully to what they have to say. Once you’ve listened you can respond strategically.
Storytelling and social proof are powerful persuasion techniques that can influence your prospects’ emotions and decisions. Storytelling is the art of using narratives to convey a message or a lesson. For example, you might tell the story of a customer similar to them that succeeded with your product or service.
Social proof is the phenomenon of people following the actions or opinions of others. Easy ways to provide social proof are by sharing reviews and ratings, endorsements from well-known brands or influencers, or just your sheer number of customers.
Obviously closing the sale is the ultimate goal of any sales conversation, but you have to have the confidence to do so. Recognize any buying signals like the qualified lead asking about warranty or about the contract details. Think on your feet in case of any last-minute objections.
Some effective techniques include:
As I mentioned, sales conversations can be tricky, but with these seven techniques, you can better communicate, connect, and convince your prospects to buy from you. Start using them now!
Here's a recap of the seven sales techniques: