The Top 10 Reasons Podium Users Switch to Hatch

A consistent, quality communication is necessary for conversion and retention. But a communication tool that only covers the beginning and end of a customer’s journey beats the purpose of having a communication tool. You can’t have consistent, quality communication unless it is present throughout every stage of the customer journey.

• “With Hatch, we can literally touch any contact in our database for any reason. We use it to reach out to leads, to do rehash, to send coupons, you name it.” - Casey Sprabary, Strittmatter HVAC & Plumbing
• Keeping all of our active customers moving in the sales funnel and allowing our entire team to stay on the same page with each customer and address their needs accurately. - G2 REVIEW
• “The flexibility that we have in creating custom messaging campaigns for all stages of the customer journey. From speed to lead, booking notifications, appointment confirmations, rehash and follow-up, production updates, and feedback and review. We also use it for marketing to past and current customers with on-the-spot campaigns.”- G2 review
• I've been using hatch in our contact center for our remodeling business for over 2 years. It is greatly helped with our speed to lead messaging, the production process, and follow-up for reviews and future marketing. I am constantly finding new ways to leverage the platform to automate conversations and messaging with our customers while maintaining the personal touch that we want for our family run business. -Ray Taggart, Google review
• “Hatch has been an integral part in developing and maintaining our growing business. We have been able to get better engagement from our customers and keep them informed through their journey. We use it for sales follow-ups, review campaigns, speed to getting new leads, and customer feedback.”-Ray Taggart, Google review
• “Our entire team can collaborate in real-time to react to our customers through text and email. We can see everything that we have said for context and manage the customer's experience without having to make them repeat themselves. We have also created many custom campaigns to control our customer journey through the sales process and make sure their needs are addressed and the messaging is tailored to their individual journey.” - G2 review
• Keeping all of our active customers moving in the sales funnel and allowing our entire team to stay on the same page with each customer and address their needs accurately.
• Would not know how we would operate at the volume we do with the staff that we have without Hatch.

It takes an average of 8 touches to get a homeowner to respond. And it takes 5-12 follow ups to close deals, 80% of the time.

• “I do not have the time or energy to reach out 7-10 times to every single lead we get when sales are not closed same day, this picks up the slack. The automated portion of the program is very helpful.” -G2 review
• “It is allowing automated responses to customers/leads which enables us to get to the customer quicker as well as to focus on leads that are responding VS manual follow up with those who are not.” -G2 review
• “The ease of creating campaigns and the set it and forget it approach. It launched our business into the future and optimized us.” -G2 review
• “Very useful tool. I don't have to hurry to be the first to get back to the lead so I can win it. Leave it on autopilot and it will do the work for you, then jump in when is time.” -G2 review

• 78% of homeowners go with the business that reached out to them first.
• After 5 minutes, the likelihood of converting a new lead decreases by 900%.
• It takes 5-12 touches to get a response.
• Lead aggregators give out the same lead to 4-5 contractors.

• “I would say that it super helpful that it is able to get leads set quicker than I can. I love also that no-sales and rehashing is so much easier!- G2 review
• " I’m down to making 10-15, maybe 20 calls a day and my production hasn’t dropped off at all, compared to 150-200 calls a day.." Joy Factory Direct
• After just 1 month of using Hatch to follow up with our modernize leads, our lead to estimate rate wentfrom 5% to 25%. Bath Fitter San Diego
• We call dibs on all new leads before our competitors can even get to them. ABC Seamless
• “Our company just started using Hatch and feel it has been an asset in reaching out to clients in a timely manner and setting more leads.”.Angelina Coleman, Google review
• Absolutely love this AI system, it is extremely user friendly and allows us to connect with our clients immediately after they inquire about our services. I would highly recommend this software to anyone looking for a helping hand in staying in-touch with your customer base.” Mackenzie Williams, Google review
• The quickness of the automation (STL for sure) , as well as the comfort in knowing that it is working on its own (without me working). Also our current CRM isn't the best for lead management, and using the boards on Hatch is helpful as a secondary tool.
• The instant response is very beneficial because even when I cannot contact the customer, they still get contacted immediately.

With today's multi-channel, multi-device, very distracted customer journey, sales follow-up is more important than ever. In fact:

• 70% of the leads that you quote will not buy from you right away
• 62% of leads that don't buy right away will buy within 12 months.
• ..BUT 62% of those leads WILL buy within 12 months.
• It takes 5-12 touches to close 80% of sales.

• 50% of your competitors are not following up properly. Big opportunity here!

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  Effective sales follow-up can increase close rates by 7-10% and revenue by 10-20%.

  Finally, homeowners cancel or go MIA for reasons other than not being interested. Many businesses are shocked at how much additional revenue they unlock simply by doing better follow-up.

   

• “Our reps don’t have the time to follow up after every appointment. Hatch puts that on autopilot, so we can sell more jobs without any of the extra work.” -The Board Store Home Improvements
• “What we didn't realize was that we had $1.5 million in rehash business just laying out there, so Hatch has changed our entire focus to take fuller advantage of that.” -Matrix Basement Systems
• Very useful for my follow up process. I can organize everything the way I want and it’s easy to use.” -Desirae Andrew, Google review
• Most customers respond after 3-5 connections but sales representatives only reach out 1-2 times. This gets us much more feedback from customers as to why they are not closing.- G2

If you want your messages to actually get responses and lead to more sales and revenue, they need to be highly tailored to the individual. You can't achieve this level of personalization, at scale, without granular audience targeting options.

• “We have created many custom campaigns to control our customer journey through the sales process and make sure their needs are addressed and the messaging is tailored to their individual journey.” - G2 review
• “The ability to customize which clients are entered into a select campaign based on certain criteria within salesforce & having the option to add/remove someone manually.” -G2 Review
• “The biggest problem Hatch is solving is making it easier to get back to people after their initial appointment and actually getting them to respond. The benefit has been hatch becoming a significant part of our robust rehash and outbound efforts.” G2 Review

Integrations are a key consideration when vetting software. Otherwise, any time that you save with the new software will be eaten up cobbling together workflows, reconciling data, and switching back and forth between platforms. It’s also crucial to understand for each integration how much work is involved behind setup and maintenance, how much data is synced, and what can be done with it.

• “From set up to integration with existing apps/CRM's they've got it down to a science. “ C Burke, Google review
• “I have built out interfaces with many API's over the years and Hatch is one of the easiest to set up, and their team is definitely one of the most responsive. I set up 5 or 6 integrations over a couple of days and it was virtually seamless.” Kory Anderson, Google review
• The integration process and the set up process was super seamless and I can reach out to our rep Heath anytime and I'll get a prompt response.” -Elizabeth, Google review
• For an inside sales position I 100% recommend using Hatch instead of keeping up with everyone on excel, paper, or trying to remember everything. I am able to reach more customers quicker and also keep up with the conversations. This has ultimately led to more sales. -Patrick Morton, Google Review
• “We save around 20 hours every week simply by using Hatch. The instant response saves us so much time but Hatch also keeps ongoing conversations organized so we can respond even quicker. I don't know what we'd do without it.” CMC Service Experts
• “Within the last month of having Hatch we have nearly doubled our conversion percentage! If you're thinking about getting Hatch for your business. I HIGHLY recommend it!”-Elizabeth, Google review

Podium was originally a review and reputation management platform. Though it has since expanded the types of interactions businesses can conduct with it, capabilities are always limited to the original quantity-focused, transactional mold of the core offering.

Hatch, on the other hand, has always been a dedicated communication platform designed for a quality-focused, full-funnel approach.

• "In an industry where reaching customers right on time is very important, this product has helped us retain good customers." - G2 Review
• "We know we can build our own campaigns from scratch, but we stick with the Hatch templates because they work." Casey Sprabary, Strittmatter HVAC & Plumbing

When you have a visual map of your pipelines for each of the departments in your business, with the ability to share, assign, and oversee conversations, you ensure no customers or opportunities fall through the cracks and can use it as a tool for training.

• “Taking stress off of me as sales manager and making life easier to communicate with customers and potentials. Also the ease of speaking with multiple people at once.” - G2 review
• “Managing at scale. Our sales reps are busy and it's hard to keep up with everyone. Hatch is incredibly helpful in making some simple touch point campaign to help the customer feel taken care of.” -G2 review
• “Keeping in contact with hundreds of leads, customers, and even our own team. Being able to work as a team to manage the contact. If one person is out to lunch or not working that day the customer is not left waiting for them to get back to respond. Any member of our team can jump in and help.”-G2 review
• It is also great to be able to see the entire process from across the company. Who has said what and when. -G2 review

Home improvement businesses, on average, connect with only 20-30% of the leads they're paying for. 

Home improvement businesses that use Hatch  connect with 70-80% of their leads. 

Do the math, and you end up with 4x as many appointments at the same lead volume.

 

• “Your program has increased the efficiency of what we do which is awesome. We’re thrilled that it makes us money.” Joyce Factory Direct
• Really, the only way we're pushing this forward is from the success of things like Hatch. Numbers talk to leadership so it's helpful to have gotten so much success out of hatch.” Four Seasons Home Products
• "Hatch helps a small team seem like an entire workforce." -G2 review
• Havasu Solar: Response rate over 70%; Doubled sales MoM; 20 appointments set on day 1
• CMC Service Experts: By connecting their online lead sources to hatch: Revenue increased by $90,000 YoY 20 hours saved per week 269% increase in ROI ROI was -0.31%

• Paramount Builders: $140K/month in additional revenue; 39% response rate vs 12% industry average; 35% appointment set rate for leads that respond
• ABC Seamless: $50k per month In additional sales 43% response rate saving 5 hours per week
• Bathfitter San Diego: Estimating 5x more modernize leads without increasing budget; Lead estimate rate went from 5% to 25%
• The Board Store: additional $94K a month in sales
• FOur Seasons Home Products: closed $185k worth of business; engagement rates increase by 25%, and filled installation calendars through June; 74% engagement rate; 15 apointments set in one month; $35,347 in sales from hatch
• With Hatch, we increased our overall set rate to 6-7%, and we bring in about 3,400 leads per month. I've been able to attribute $6.5million in sales to Hatch. What we didn't realize was that we had $1.5 million in rehash business just laying out there, so Hatch has changed our entire focus to take fuller advantage of that. - Matrix Basement Systems
• Strittmatter: 59:1 ROI and an additional $600K in revenue simply by automating text, email, and phone outreach with Hatch.

Do we really need to cover this?

• “Hatch has done wonders for our business. It’s amazing how many customer conversations we’ve started in the last few weeks!” -Greg Newton, Google review
• “Awesome product! Great for streamlining communication to increase sales.” Scott Kresl, Google review
• “Opens new quick and convenient line of communication to more customers resulting in more sales opportunities.” - G2 review