Whether you’re into the holiday or not, you should be reaching out to your customers on Valentine’s Day. Why? Because your competitors are. And because why pass up an excuse to get in front of them? Plus, a little goes a long way in staying top of mind and maintaining loyalty.
Image source
And lucky for you, this post is your easy button to Valentine’s Day marketing—complete with over 50 tips, ideas, examples, copy-and-paste templates, and even free graphics you can use for your website, emails, texts, social posts, and more!
Table of contents
Valentine’s Day marketing ideas & tips
Before we get into the home improvement marketing ideas for Valentine’s Day, a few dos and don’ts for your messaging:
Keep it short and sweet
This is a best practice for any customer communication. Less is more! Less information to retain means higher retention; and the simpler you make it, the more likely you will be to get a response.
Personalize it
Personalization is also a must for any and all customer communication, but especially on Valentine’s Day when you’re expressing appreciation. Otherwise, it won’t seem genuine. One way to achieve this is by segmenting your lists so you can cater your messaging based on how long they’ve been with your business, what services they’ve used, and more.
This is why audience segmentation is a key feature to look for in a texting platform.
Be conversational
This is one of the simplest and most powerful marketing strategies today. Conversational tone is what homeowners now want and expect in their interactions with you businesses. Talking like you’re talking to a friend makes you more real, more relatable, and more trustworthy. Plus, it saves you time and makes your messages easier to read and more likely to get responses.
Include something of value
A friendly customer greeting is just fine, but if you really want to drum up engagement, include a special offer. Whether that’s a discount off your services or even a $5 gift card to Starbucks, a little something can go a long way in keeping you top of mind—and their top choice.
Image source
Be useful
You don't have to give away a discount or free service. You can also write a relevant blog post sharing your expertise, like 10 Ways to Show Your HVAC System Some Love or 5 Interior Design Tips Your Home Will Love. Blog posts help you to attract qualified visitors to your website where you can generate leads.
Express appreciation
It’s okay to include a call to action in your Valentine’s Day content, but make sure you’re expressing customer appreciation as well!
Be creative
Here are some ideas:
- Date night giveaway - Purchase enters you into a giveaway for movie tickets, dinner gift certificate, etc.
- Spread the love - refer a friend and get [offer]
- Show your home some love - $X off a tune-up, inspection, upgrade, remodel, etc.
- Let’s tie the knot - X% off with membership agreement
- A token of our love for our customers:
- $X off any repair
- $X tune-up special
- X% off customer giveback discount
- Labor of love: X% off labor and parts
- Be our Valentine?
- Free estimate on new equipment
- X% off services booked now through X date
- No installation costs
- X% off now through February
- $X off a project of $X or more
- No payments until X date
- $X equipment rebate
And who doesn’t like good old fashioned shoebox Valentine’s Day cards?
Image source
For more marketing strategies, download our free guide: The 13 Best Marketing Strategies for Contractors.
Valentine’s Day greeting templates for customers
Here are some short Valentine’s Day messages you can mix and match to craft the perfect copy for your emails, texts, social posts, website, landing pages, and more.
Customer appreciation examples templates for Valentine’s Day
- Just reaching out today to tell you how much we appreciate customers like you. Not only do you keep us in business, but you make our jobs fun too! Happy Valentine’s Day.
- Today’s the perfect day to express our appreciation for our customers. Happy Valentine’s Day!
- Thanks for being a fan of [business name] and the reason we love our jobs.
- Of all the [contractors] out there, you choose us. We are so grateful for your loyalty!
- It’s Valentine’s Day! Here’s a little somethin’ to say thank you for being an awesome customer.
- Just a note to say we heart you. This business wouldn’t be where it is without customers like you. Happy Valentine’s Day!
- You’re the lifeblood of our business. You keep its heart beating!
- We’re overflowing with love for our customers this Valentine’s Day!
Image source
General business promotion examples and templates for Valentine’s Day
- The only thing we love more than [installing ACs] is doing it for customers like you. Book your [free in-home estimate] now!
- This Valentine's Day, give your HVAC system some love! Schedule a maintenance check to keep it running smoothly for you and your loved ones.
- Show your HVAC system some love and it will return the favor by lowering your energy bill!
- What better gift to give your loved ones than clean air? Book your next appointment today.
- Let us warm your heart and your home this Valentine’s Day with [service]. Give us a call today!
- Roses are red, violets are blue, when you need [service], we’re here for you!
- Happy Valentine’s Day! Wishing you and your family the happiest of Valentine’s Days! FREE quotes and estimates. Call us now!
Image source
Special promotion examples and templates for Valentine’s Day
- What better day to tell you how much we appreciate you, and what better way to say it than with a coupon! 🎟️
- Valentine’s Day Giveaway! Winner gets a pair of movie tickets and a FREE AC/Heating tune-up ! Follow us and comment on this post to enter.
- Valentine’s Day is around the corner, so get the gift that keeps on giving: A new roof! Get $500 off a total roof replacement when you mention this post! Happy Valentine’s Day from us! 😍🏚️
Image source
- We love what we do because of clients like you. Please enjoy [offer]. 🙌
- As a loyal [company] customer, you mean a lot to us. To send you a little Valentine’s Day love, here’s a coupon for [$X off] your next service.
- Our business wouldn’t exist without you. So thank you for choosing us! Here’s $5 to Starbucks on us. Happy Valentine’s Day! ☕️
- Love is in the air, and so is the promise of a sturdy, beautiful roof over your head! This Valentine's Day, we’re spreading the love with a deal that will make your heart skip a beat! 💖
Image source
- Nothing says love like a $X furnace. 🔥
- Valentine’s Day special! Now through [deadline], get [offer]. Why? Because we 💙 you.
- Roses are red, violets are blue, we’ve got special deals just for you...
- You can’t buy love, but you can get [your normally expensive service] for [cheaper price], and that’s pretty dang close. 😍
- Treat your home to a little extra care this Valentine's Day with our [$price] Plumbing Inspection! 🏠 ❤️ Learn about the systems in your home, identify safety shut-off valves, and ensure everything is in perfect harmony. This is not just love; it's peace of mind! Learn more by visiting our website! ➡️ [your site]
Image source
Free Valentine’s Day social media images & graphics
We’ve created free Valentine’s Day graphics you can use for your website, social posts, emails, and more. You can use them as-is or customize with your company name and logo.
How to save these graphics
- To customize these graphics, click here to access and edit them in Canva (it’s a free account).
- To use a graphic as-is on desktop, right click on the image and select “save.”
- To use a graphic as-is on mobile, hold your finger down on the image and save to your camera roll.
Valentine's Day graphic #1:
Valentine's Day graphic #2:
Valentine's Day graphic #3:
Valentine's Day graphic #4:
Valentine's Day graphic #5:
Valentine's Day graphic #6:
Valentine's Day graphic #7:
Valentine's Day graphic #8:
Valentine's Day graphic #9: