Compliance
      Back to home
      1. Help Center
      2. Compliance

      10DLC Registration

      What it is, why you need it, and how to get registered

      What is 10DLC registration?

      10DLC, or 10-digit long code, refers to standard 10-digit phone numbers sanctioned for high-volume Application-to-Person (A2P) messaging (Hatch is the application you're using).  These numbers enable businesses to send SMS and MMS messages to customers using local, recognizable phone numbers. To utilize 10DLC numbers for business messaging, companies must complete a registration process with The Campaign Registry (TCR), the organization that manages this system.

      Why 10DLC registration?

      The primary goal of 10DLC registration is to reduce spam and fraudulent messaging by verifying the legitimacy of businesses and their messaging use cases. This verification process helps ensure that consumers receive messages from trusted sources, maintaining the integrity of business messaging channels.

      How do I get 10DLC registered?

      Your Campaign Service Provider (aka Hatch) must submit your application on your behalf. Hatch customers can provide this information to us by filling out this form. You will need:

      • Legal business name
      • Business address
      • Contact information
      • Industry
      • Website URL
      • Employee identification number (EIN) or Tax ID
      • Business type (LLC, sole proprietor, or corporation)
      • Company type (public vs. private)

      We'll take care of the rest.

      How much does 10DLC registration cost?

      10DLC registration requires a one-time setup fee, a one-time A2P campaign use case registration fee, and then monthly campaign fees (generally $10/month). Please view TCR's website as well as your mobile carrier's website for the most up-to-date fees.

      Benefits of 10DLC registration

      Failure to register for 10DLC ran result in your messages being blocked or marked as spam by carriers. You may also be fined for sending messages from unregistered numbers. 

      • Improved Deliverability: Registered 10DLC numbers are recognized by carriers, leading to higher message delivery rates.

      • Increased Throughput: Businesses can send messages at higher volumes and speeds compared to traditional long codes.

      • Compliance Assurance: Registration ensures adherence to industry standards and carrier requirements, reducing the risk of message filtering or blocking.

         

      10DLC compliance requirements

      In order to get your 10DLC registration application accepted, your campaigns must adhere to the Telephone Consumer Protection Act (TCPA) as well as the CTIA Messaging Principles & Best Practices. This includes four main things:


      1. Obtain consent
      2. Identify your company
      3. Provide an opt out
      4. SMS terms & conditions
      5. SMS privacy policy

      1. Obtain consent

      The forms you use to capture leads on your website must contain specific verbiage. 

      10dlc-compliant opt in form example

       

      This includes:

      • The telephone number of the person who is giving permission to receive texts or calls
        Aka the form field where the user provides their number
      • The following disclosures:
          • By submitting/signing the form, the user is opting in to receive text messages. (we’ll provide verbiage on this in a bit)
          • "We will never share your personal information with third parties for marketing purposes."
            Translation: customers will only be contacted for the reason they opted-in
          • “Message and data rates apply.”
            Translation: customers may be charged by their cellular service provider for receiving or sending text messages from their devices
          • “Consent is not a condition of purchase.”
            Translation: giving consent to text does not mean the consumer then has to make a purchase
      • The purpose of your campaign (Not mandatory but recommended)
        Aka the type of messages customers will receive 
      • Text message frequency (Not mandatory but recommended)
        E.g. Once a week, once a month, or frequency may vary
      • Link to SMS terms and conditions: See below
      • Link to SMS privacy policy: See below

      Here is a template you can use. Note that this is not legal advice. Please check with your legal counsel to make sure you have the right verbiage.

      By clicking submit, you authorize [company name] to reach out to you about your project needs via phone, email, or text. We will never share your personal information with third parties for marketing purposes. Message/data rates apply. Consent is not a condition of purchase. You may unsubscribe at any time. Terms and Conditions  |  Privacy Policy.

      2. Identify your company

      The first text in any campaign must identify your company.

      For example: 

      • Hi Tom, this is Jen from Window Planet.
      • Hi Tom, Window Planet here
      • Hi Tom, this is the Window Planet team.

      This is built-in with Hatch, so you won't be able to launch a campaign without it.

      3. Provide opt out instructions

      This is also built right into Hatch. The requirement is that the first text of any campaign must include a clear instruction on what word the customer can text back to opt out. 

      For example:

      • Reply STOP to unsubscribe.
      • Reply STOP to end messages.
      • Opt out any time by replying END. 
      • Reply UNSUBSCRIBE to stop messages.

      This word MUST be in all caps in your text. And it must be one of the following words:

      • STOP, UNSUBSCRIBE, END, CANCEL, QUIT, STOPALL, ARRETT, ARRET, ARRETE 
        **This IS an exhaustive list of official terms, you cannot use synonyms.

      4. Create your SMS terms and conditions

       Your website forms must contain a link to your SMS terms and conditions. This means

      you either need to: 

      • Add a terms and conditions page specifically for SMS.
      • Add an SMS section to your current terms and conditions page. 

      Note that this is not legal advice. Please consult your legal counsel. Your SMS terms and conditions must include the following: 

      1. Program description: {Insert program description here; this is simply a brief description of the kinds of messages users can expect to receive when they opt in.}
      2. Frequency: You will receive {message frequency}.
      3. Opt-out: You can cancel the SMS service at any time. Just reply back with [OPT OUT KEYWORD]. After you send the SMS message [OPT OUT KEYWORD] to us, we will send you an SMS message to confirm that you have been unsubscribed. After this, you will no longer receive SMS messages from us. If you want to join again, just sign up as you did the first time and we will start sending SMS messages to you again.
      4. Help: If you are experiencing issues with the messaging program you can reply with the keyword HELP for more assistance, or you can get help directly at {support email address or toll-free number}.
      5. Interruption: Carriers are not liable for delayed or undelivered messages
      6. Cost: As always, message and data rates may apply for any messages sent to you from us and to us from you. If you have any questions about your text plan or data plan, it is best to contact your wireless provider.
      7. Privacy: If you have any questions regarding privacy, please read our privacy policy: {link to privacy policy}


      SMS terms and conditions example

      [Company] SMS/MMS Program Terms & Conditions

      1. Program description: When opted-in, you will receive text messages (SMS/MMS) to your mobile number. These kinds of messages may include [response to a quote, estimate, or service inquiry, real-time texts to ask and answer questions about our services and pricing, appointment scheduling and confirmations, feedback requests, project updates, follow up].
      2. Program frequency: You can expect to receive [number] messages per month from us.
      3. Opt out: You can opt out of this service at any time. Just text “STOP” to the phone number. After you text “STOP” to us, we will send you an SMS reply to confirm that you have been unsubscribed. After this, you will no longer receive SMS messages from us. If you want to join again, just sign up as you did the first time or text “START,” and we will start sending SMS messages to you again.
      4. Help:If you are experiencing any issues, you can reply with the keyword HELP. Or, you can get help directly from us at [link to your contact page on your website].
      5. Interruption: Carriers, such as AT&T, are not liable for delayed or undelivered messages.
      6. Costs: Message and data rates may apply for any messages sent to you from us and to us from you. If you have any questions about your text plan or data plan, please contact your wireless provider.
      7. Privacy: If you have any questions regarding privacy, please read our privacy policy [link to privacy policy].

      4. Create your SMS privacy policy

      Your SMS privacy policy, discloses how you gather, use, disclose, and manage any personal data or information you collect on your website as it relates to your SMS program. 

      Just as with your terms and conditions page, you either need to:

      • Create a separate page for your SMS privacy policy, or
      • Add an SMS section to your existing privacy policy page. 

      It is not possible to provide a blanket list or template for privacy policies, as these are highly specific to your business. According to Twilio and Constant Contact, your SMS privacy policy must:

      • Provide an accurate description of the SMS service, including when and what type of messages users will receive. 
      • List the kind of personal information you're collecting (name, email address, phone numbers etc).
      • List the methods you use to collect personal data (a form, cookies, etc). 
      • Explain how you're using the personal data you collect (sending emails or text messaging, etc).
      • Explain how you store, maintain, and safeguard the personal information you're collecting.
      • Explain if, how and why you share personal data with third parties.
      • Provide a method for correcting, verifying, changing, or removing personal information.

      But again, the full list may include other components for your specific business, so please consult your legal representative.

      SMS privacy policy template

      Again, only your legal counsel can lay out for you a fully compliant privacy policy. For a starting point, we recommend using Constant Contact’s privacy policy template. 

      Important notes from Constant Contact:

      • You must customize this template according to your actual data collection, usage, and disclosure practices. Review each section carefully and add/remove information as necessary.
      • Be sure to fill in the yellow/highlighted sections with your own information, and remove all brackets and drafting notes before publishing.
      • Their sample privacy policy is not legal advice 

      How much does 10DLC registration cost?

      10DLC registration costs vary depending on the type of business you have and the campaigns you’re running, and the fees are determined by TCR.  They include:

      • One-time setup fee:
        • Sole proprietors: $4
        • Low Volume Standard Brands: $4
        • Standard Brands: $44 (includes secondary vetting)
      • One-time A2P Campaign use case registration fee: $15
      • Monthly campaign fees
        • Regular campaigns: $10/month
        • Low-volume mixed campaigns $2/month
        • Political campaigns: $10/month
        • Charity campaigns: $3/month
        • Sole proprietor campaigns: $0.75/month
      • Per-message carrier fees: as mentioned, your mobile carrier charges fees for traffic, with lower fees for registered numbers. 

      NOTES ON COSTS:

      • All Hatch customers will get registered as Standard Brands with Regular Campaigns. Reach out to your Customer Success rep for more information on this.
      • These are the fees per The Campaign Registry at the time of publishing this post. Please view TCR's website as well as your mobile carrier's website for the most up-to-date fees.

      How do I register for 10DLC?

      In short, your campaign service provider (CSP) is the one who interfaces with TCR and your carrier to register your business. As your CSP,  we need you to fill out this form. It asks for:

      • Legal business name
      • Business address
      • Contact information
      • Industry
      • Website URL
      • Employee identification number (EIN) or Tax ID
      • Business type (LLC, sole proprietor, or corporation)
      • Company type (public vs. private)

      We'll take care of everything else.

      Please take a minute to submit your registration information to us as soon as possible  to ensure the highest success with your text messaging campaigns.

      What happens if my registration or campaign is rejected?

      If your 10DLC registration is rejected due to missing opt-in requirements, we’ll notify you. Once the fixes are made, we will resubmit your application for 10DLC registration. Registrations are currently taking about eight days to complete.

      Additional resources

       

      From the FCC (Federal Communications Commission)



      Twilio’s 10DLC Campaign Approval Best Practice.