"Your website can be your best salesperson."
This is the line that drives Hook Agency's passion for creating good websites for contractors and remodeling businesses.
And it's true - more often than not, your website is the first time a homeowner encounters your business.
Converting traffic to leads isn't rocket science, but it DOES require a blueprint.
Today, Matt chats with Tim Brown, Founder of Hook Agency, a Minnesota-based digital marketing agency that specializes in building persuasive websites.
In this episode, Matt and Tim discuss:
🔍 The importance of transparency in your business and messaging.
🔑 The three keys to a persuasive website - Design, Content, and Video.
🗺 What type of layout performs best in converting leads.
📝 How to build content/messaging that actually resonates.
🎥 The art of creating a high-performing video for your home page.
Links to things discussed in the episode: