How to Create Powerful Content That Converts Leads To Customers [Podcast]

We're back on the rails this week! Yay! 

This is one of those episodes that makes me realize how cool it is to connect and talk shop with some of the best marketing minds in the industry. Tess Wittler and I have a fantastic discussion on content marketing, and why it should be a staple of your marketing.

In this episode, freelance content marketing expert Tess Wittler and I discuss: 

• What content marketing is, and how it relates to your business.
• Why content marketing is such a powerful tool and impossible to ignore these days. 
• How to get buy-in from leadership on the idea of content marketing. 
• Balancing consistency and quality - how much quality content you need to build and how often you need to post to start seeing results. 
• Examples of Tess' favorite and best-performing pieces of content. 
• How to build a quality newsletter that can get you major results. 

Here are links to the freebies we discuss in the episode:

• 52 Content Ideas for Residential Contractors
• 12 Ways to Use Project Success Stories in Your Marketing Efforts