This week, I synced up with Sam Beiler, co-founder at Boostpoint to chat about social media advertising.
We talked about:
- Mistakes home improvement businesses usually make when they're advertising.
- Location-based advertising and the two ways to think about it.
- Audiences - going broad vs. going targeted.
- Intent-based leads vs. interest-based leads
- How to make high-performing ads that grab homeowners' attention.
Learn more about Boostpoint at https://www.boostpoint.com.