In this week's BuiltBy podcast, Matt chats with Kyle Powers at Tony Hoty Consulting about how you can take on the home improvement goliaths in your market.
Watch 👆🏻 or listen 👇🏻:
This week, I synced up with Kyle Powers, consultant at Tony Hoty Consulting to chat about the concept of "underdog marketing."
We talked about:
How smaller home improvement or home services companies can take on the goliaths in their market.
Localizing your customers as a method to strengthen your book of business.
Cause marketing and how it can impact your business after a pandemic year.
The importance of diversifying your marketing.
Learn more about Tony Hoty Consulting at tonyhoty.com.
In this week's BuiltBy podcast, I sat down with Sam Beiler, co-founder at Boostpoint for a deep dive into social media advertising.
Did your lead flow get burned by home show cancellations last year? It might be time to make content marketing a bigger part of your strategy.
A simple story can be the most powerful marketing tool at your disposal.