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This week, I synced up with Kyle Powers, consultant at Tony Hoty Consulting to chat about the concept of "underdog marketing."
We talked about:
How smaller home improvement or home services companies can take on the goliaths in their market.
Localizing your customers as a method to strengthen your book of business.
Cause marketing and how it can impact your business after a pandemic year.
The importance of diversifying your marketing.
Learn more about Tony Hoty Consulting at tonyhoty.com.
In this week's BuiltBy podcast, I sat down with Sam Beiler, co-founder at Boostpoint for a deep dive into social media advertising.
Matt chats with Spencer Powell at Builder Funnel about inbound marketing - the best way to get more qualified leads without spending a dime.
Localize your marketing and get your home improvement business in front of specific homeowners with this cool Facebook ads trick.