The Expansion Trap
As businesses scale, their conversation volume with leads and customers gets to be too much to manage. Conversation quality and reply times decline; set, close, and retention rates drop; and revenue gets lost.
Companies try to remedy this revenue loss by hiring more people, working their existing team harder, buying more leads, and/or frankensteining together some form of automation.
These remedies are expensive, unscalable, and are only perpetuating the problem.
