Hatch Now Integrates with Google LSA!

One of the biggest value-adds for Hatch is that it integrates directly with your lead sources so you can instantly outreach your leads, no list imports needed. 

Hatch integrates with your website forms, Angi, Porch, and more, and now, we’re excited to announce our new integration with one of the most popular platforms in the industry: Google Local Services Ads! 

Now you can respond to your LSA leads lightning fast. Read on to learn about this integration and how it can help you convert more LSA leads.

Hatch + Google LSA: A long-awaited integration

Google LSAs are one of the most popular lead sources among home service businesses, and for good reason:

• Its placement at the very top of search results and the Google Guarantee badge lead to high click-through rates.
• The pay-per-lead model makes it cost effective.
• Customers can call or message your business right from your ad.

But as the fastest growing ad format among local service providers, competition is fierce. Plus, customer expectations are high. You need to be actioning those leads immediately if you want to convert them into customers and get a return on your investment. That’s where Hatch comes in. 

With the Hatch + Google LSA integration, your LSA messaging leads will go right into Hatch so you can respond to them right away—before your competitors can get to them and white you’re still top of mind.

How it works

When you integrate Hatch with Google LSA, you can automate an immediate response to your Google LSA leads via text, email, and ringless voicemail. Here's how the flow works:

1. Integrate your Hatch and Google LSA accounts. Head to our Knowledge Base page on Hatch + Google LSA to learn how.
2. When a customer clicks on the "Message" button on your Google LSA ad, they will be brought to a window where they can provide their contact information and send a message.
   
3. Once they fill out the form, they'll get a thank you message from Google LSA, saying that [your business name] has received their request and will be reaching out directly.
4. Immediately (within one minute), they'll become a contact in Hatch and get entered into your designated Speed to Lead campaign. Which means they'll receive whatever message(s) you have created for that campaign. Here's an example below:
   
5. Once the lead responds to your message, they'll appear on your Workspace and you'll get notified.
6. You can then jump in to engage with the lead, or your Hatch AI bot can do it for you. 
7. The outcome of the conversation will then dictate which column that conversation card ends up on your Workspace. If you are manually handling the conversation, you will move the conversation card. If your Hatch bot is handling the conversation, it will move the card according to the rules you have set.

Benefits of the Hatch + Google LSA integration

This integration offers the standard benefits of using Hatch Speed to Lead, plus some additional benefits unique to Google LSAs. 

Increase response rates

The data shows that in order to get a lead to respond, you need to:

• Reach out within 5 minutes
• Continue following up (it can take up to 8 touches to get a response)
• Say the right things
  
  With LSA integrated with Hatch, you can ensure that every LSA lead is getting reached out to immediately, with personalized messaging, and followed up on until the lead responds.
  
  

Increase set rates

A higher volume of responses from your leads won’t lead to more appointments if you’re not able to keep up with those leads. After all, it’s not just their initial request that they want you to reply to quickly; it’s every exchange.

This is where Hatch AI is instrumental. Your bot will maintain 5 second response times and service demeanor, no matter how many conversations are coming in at once.

They can also work after hours and on weekends.

Your AI bots will collect all the necessary information to then either set the appointment or pass them off to your scheduler.

Improve close rates

Instant lead response is just one of many Hatch solutions for pre-sale communication. Hatch also integrates with your CRM so you can create outreach campaigns for:

• Following up on recent estimates, or aged/open estimates
• Re-engaging leads you connected with but who never booked an appointment 
• Re-scheduling leads who canceled their appointments

These campaigns are proven to increase close rates.

Improve Google LSA click-through rate

Google’s LSA ranking algorithm factors in response time and reviews. In other words, the faster you respond to inquiries and the more reviews you have, the higher and more often your ad will show—and the more clicks you'll get.

With Hatch, you can immediately respond to leads, keep customers updated throughout their project, ask for reviews, and provide a convenient experience—all of which improve your response times and reviews. These improve your LSA ranking, which ultimately generates more leads and increases your ROI.

Take your ROI on Google LSAs to a new level with Hatch

Google LSAs are a powerful lead generator for service businesses, and with Hatch, you can make sure you're seizing every opportunity.

Hatch users, reach out to your Account Manager or head to our LSA Help Page to get set up. 

Non-Hatch users, book a demo with us to get started!

FAQs