In Beta! Mass Marketing Blasts & CDP Integration

We’re excited to share two new updates to Hatch that make sending communications out in bulk easier than ever! These features available in beta right now for existing Hatch customers only.

>> Click here to apply to be a beta tester! (Existing customers only)

Read on to learn more.

Beta feature #1: Unlimited mass marketing blasts

Previously in Hatch, there was a limit on the number of contacts you could launch into a scheduled campaign at one time (and that limit was 150 contacts). 

We're now lifting that limit so that you can do things like:

• Newsletters: Weekly or monthly organization updates.
• Customer Engagement: Regular check-ins and tune-up notifications.
• Promotions: Sending discount codes to a broader audience. Great for engaging customers or reviving aged leads.
• And many more 

>> Click here to apply to be a beta tester! (Existing customers only)

With the previous limit, you would have to divide those larger audiences into groups of 150 and create separate campaigns for each. Now, you can launch them all into one campaign, saving you time and making tracking easier.

Two things to note:

1. For large lists, sending may still be staggered over several minutes (or even hours, depending on list size). But it will still be in one campaign.
2. You cannot customize this staggering.

Beta feature #2: Integration with CDPs

The second part of this update is Hatch’s ability to integrate with customer data platforms (CDPs). These are third-party marketing platforms used by larger organizations, including multi-location businesses, PE firms, and franchises. 

Here’s what that means:

While Hatch allows you to build highly specific audiences based on CRM data and create outreach campaigns, these larger organizations already have their CDP to do that for them.

But what the CDP does not allow you to do is to collect responses to those campaigns into an organized interface so you can streamline those conversations; nor do those platforms allow you to put an AI CSR in charge of handling responses—which is especially valuable when targeting a large list. 

So by integrating the CDP and Hatch, steps one and two (audience creation and campaign launch) get done in the CDP while steps three and four (receive responses and facilitate conversations) is accomplished by Hatch.

This allows you to get the value of steps three and four from Hatch without having to reproduce steps one and two in Hatch.  

>> Click here to apply to be a beta tester! (Existing customers only)

For example:

• You launch a spring season tune-up special to all of your contacts.
• Audience, campaign creation, and actual launch happens in the CDP
• Workspace gets created in Hatch to receive responses
• AI bot answers FAQs, gets people scheduled, and puts them into the appropriate columns based on their status 

Our first integration is with Blueshift, and we’re finishing that up now. Blueshift users, let us know who you are so we can get you set up! For those of you using other platforms— like Segment, Braze, and more— let us know so we can know what to work on next.

Why this matters

Marketing blasts are effective, but the labor required for producing the campaign and managing the responses is expensive and ends up offsetting the profits.

These new capabilities in Hatch allow you to generate opportunities while keeping overhead costs low. Plus, your humans can stay focused on the big-ticket items that need a more strategic approach.

Want to learn more?

• >> Click here to apply to be a beta tester! (Existing customers only)
• Hatch customers, reach out to your Account Manager here.
• Non-Hatch customers, you can book a demo with us here.