5 Great HVAC Websites to Model After

How much influence does your online presence have on a lead’s decision to contact your business? It turns out the impact is significant; 99.5% of people report conducting internet research before making a purchase.

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That’s why you want to have a great HVAC website–one that’s clear, informative, visually pleasing, and makes it easy for leads to get in touch.

Even if you designed a top-of-the-line website a few years ago, it’s worth giving it a second look. Digital design trends and best practices change quickly. What served you then might not be optimal today.

Not sure what a great HVAC website looks like nowadays? Or would you like some inspiration as you undertake a website redesign? We’ve got you covered.

Keep reading for an overview of website design and development best practices, plus examples of real-life HVAC businesses that are nailing their website marketing.

HVAC website best practices

Before we get into examples, here are some elements that great HVAC websites incorporate.

• Implement a mobile-first design. More than half of website traffic today comes from mobile devices (which is why business text messaging is so important!), and the major search engines now evaluate mobile sites first when determining ranking order in search results. If your site isn’t optimized for mobile, you may hurt your brand’s visibility and create a poor user experience.

A site with mobile-friendly features, like a pared-down design and tap-to-call button, can help drive conversions. Image source

• Use clear, consistent branding. Your branding not only helps consumers instantly recognize your business and understand what you do, but also sets you apart from competitors. A solid logo, unified color palette, and cohesive fonts can reinforce your brand on your HVAC website.
• Optimize for local SEO. Your HVAC business serves a specific area; ensuring your website communicates your geographic location helps it appear in relevant searches. More visibility means more traffic, which means more leads.
• Add social proof. Customer testimonials, reviews, and any awards or accolades your business has accrued can signal your legitimacy to new leads and prospects. With 91% of consumers regularly reading reviews before purchasing, this social proof can go a long way in closing a deal. Getting more reviews and responding to reviews is also important outside of boosting your website.

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• Invest in trust-building elements. In addition to reviews and testimonials, how else can your website establish trust? Include information like if yours is a longstanding business, any guarantees you offer, and adding high-quality photos of your team can boost your trustworthiness.
• Provide a list of services. Homeowners want to know you can help them before they reach out. Include a clear list of all your services on your HVAC website.
• Offer easy contact options. Reduce any possible friction a lead might have in reaching out to you. Prominently display your contact information across your website, include forms to get in touch, and consider an automation and/or AI tool, like instant chat or text, to make it easy for leads to get assistance.
• Include a prominent call to action. The best way to get new business is to ask for it! A call to action (or CTA) gives your website visitors a clear next step to take. Great CTAs encourage immediate action (like “Book Appointment Now” or “Call Today.”)

Ready to see these elements in action? Let’s look at some great HVAC websites to model after and see why they’re so compelling.

Great HVAC website #1: Tanous Heating & Cooling

Tanous Heating & Cooling, based in New Jersey, ticks many of the “great HVAC website” boxes!

The homepage features the brand’s red and blue colors and opens with a large photo of one of its branded vans.

It also makes it easy for visitors to contact the Tanous team. A front-and-center CTA invites you to “Schedule Service Now,” plus there’s a button with its phone number in the upper right-hand corner, as well as a popup in the lower right-hand corner to submit a short form.

When you land on the homepage, you’re greeted with three CTAs inviting you to contact the Tanous team.

As you scroll further down the page, you see other elements of a great local HVAC website:

• The site lists the heating and cooling services Tanous offers, and each list item links out to a page with more detailed information about the offering.
• Tanous has a “Why Choose Us” section, which outlines the business's main selling points to prospective customers—including fast, low-cost, reliable service with a satisfaction guarantee—to distinguish itself from competitors.
• Customer reviews are a prominent feature. In this case, Tanou also highlights its 4.8 star Google rating to build trust and demonstrate customer satisfaction!
• Service area information is listed at the bottom of the page, with each town and city Tanous covers spelled out for local SEO purposes and user convenience.

Great HVAC website #2: MSCO Inc. Heating & Cooling

A Virginia-based team of HVAC contractors, MSCO has a strong website with a bold, modern design.

At the top of the page, the business lists its three main areas of HVAC service: replacements, repairs, and maintenance. If you click any service header on the homepage, you’re directed to a page that offers a more detailed list of those services.

MSCO makes it immediately clear what kind of HVAC services it offers, and it’s easy for site visitors to self-select the path that suits their needs.

The homepage also includes a video featuring team members in the MSCO office as well as out at job sites. It discusses the business’s long history of the business serving the Virginia Beach area along with the company values, like quality, trust, and dependability, are also featured on the website.

MSCO’s showcases its team video and various professional certifications to help establish the brand as a longstanding, trusted HVAC service provider.

In addition to countless positive reviews (MSCO has an average of 4.9 stars from more than 1,000 reviewers on Google), the business also touts its designation as a Trane Comfort Specialist and accredited member of the Better Business Bureau as trust signifiers from relevant organizations.

Great HVAC website #3: Bishop Air Conditioning & Heating

From the moment you land on Bishop Air Conditioning & Heating’s website, you understand this is a family business.

The Bishop family’s photo adorns the top of the page, and it distinguishes its service from competitors by describing itself as “affordable…fast, friendly, and professional.”

The Bishop homepage makes it clear that it’s a family business right off the bat!

While Bishop may not be as large as some of the other HVAC businesses on this list, its website still delivers on essential best practices:

• There is a clear CTA, with contact information and a “Request Service” button at the top of the homepage.
• The site states its service area, with counties and towns called out, to optimize for local SEO.
• Trust-building elements are prominently displayed, including its Alabama Air Condition license number, while also assuring customers that the team is fully insured.
• A complete list of heating and cooling services is offered, with text that clarifies that Bishop serves both residential and commercial customers.

Great HVAC website #4: Jacobs and Rhodes

When it comes to brand personality, you’d be hard-pressed to find another HVAC website that dazzles quite like Jacobs and Rhodes.

With a service truck decked out to look like the Mystery Machine from Scooby-Doo (in honor of the company’s groovy 60 years in business) to a team photo with everyone bedecked in tie-dye tees, the company’s brand must be instantly recognizable to everyone in the Washington state area it serves.

The Jacobs and Rhodes team looks friendly and approachable, and the business’s promise to treat you like family makes you feel you’re in good hands.

In addition to a CTA button to schedule service, there’s a CTA inviting you to join “Ted’s Comfort Club,” its membership program that includes regular tune-ups every six months, discounts on repairs and parts, as well as priority service. (Speaking of membership programs, have you seen our free HVAC service contract templates?)

In addition to other trust-building elements, like many five-star reviews from Google and Facebook, the business’s “Meet the Team” page features professional headshots of every smiling team member.

The Jacobs and Rhodes site also has a section dedicated to financing, credits, and rebates, making it easier for homeowners to reduce or manage the cost of their HVAC system. This feature likely serves as a primary differentiator while also further building trust through up-front transparency.

Great HVAC website #5: Just One Call

Southern California’s balmy weather likely makes the HVAC competition stiff year-round, so Just One Call’s site works to distinguish itself from competitors.

This site features several calculators and interactive tools to help consumers better understand their HVAC system. The SEER calculator can help you visualize the annual energy efficiency of your system–and if it’s low, you may be due for a new one!

Interactive features like calculators and self-service resources can help you build trust with leads.

Just One Call’s site also features a self-service troubleshooting module, where you can select what’s wrong with your system, then the prompts walk you through tricks that might fix it. Once you’ve taken suggested steps like cleaning the filter or tripping the breaker, it asks if the problem is resolved. If not, a CTA to schedule a repair call pops up!

These self-service tools help educate prospects and showcase the brand’s industry expertise–all things that can help it stand out in a crowded market.

Designing the next great HVAC website for your business

As you begin to map out your HVAC website redesign, keep the above best practices and real-world examples in mind.

Consider also these HVAC industry trends in your approach to your website design and other business decisions. Above all else, remember that the most important person to keep in mind is your prospective customer. If you design a site that answers their questions and addresses their concerns, you’re on the right track.